Help me develop business but don’t sell me

Knock, knock.

Who’s there?

Business Development.

Business Development for whom?

Any client, prospect, person has the right to ask that question.

Clients are, after all, human beings. Let’s take their perspective:

I’ve been sold. I don’t want to be sold.

I want to learn about you. But mostly, I want you to help me.

I want you to solve my problems. I want you to show me how you can solve my problems. I want you to engage me in something human.

I’d like our relationship to be a long and fruitful one. I don’t have time to play the field. Are you willing to put in the energy, the commitment, into keeping or beginning this relationship?

I want to be listened to. How can you help me if you don’t listen to me?

I know what I need. I want you to ask me and then I want you to deliver.

And if I don’t know what I need, I want you to help me figure it out.

Can you inform me? Add value to my business?

I want something meaningful. My time is valuable. If you hold any keys to developing a conversation, I promise you one.

I like to talk about my business. I like to talk about growth. And I know that if I grow, and you help me grow that I’ll help you grow.

Know what? There are thousands of people out there like me. No, millions.

I want to increase revenue. If you help me do that I’m more than happy to help you do the same. And I’ll introduce you to other people who are just like me, but different.

I have needs. I want them met.

Help me meet my needs.

I have costs. I need to thrive.

I have customers. Help me help them.

I know I’m demanding, but let me tell you a secret …

I don’t care about your needs because I know that if you help me meet mine, you’re already meeting yours.

Is there a human being holding onto that briefcase? Because there’s a human being sitting behind this desk.

I like people, and I like to help them succeed. If you can show me a way to to do things, better, faster or smarter, you’re going to win me over.

Win me over and I guarantee you, it’s going to be win-win.

By the way, I like technology. I’m digital. Electric. Online.

I integrate. I communicate in a lot of different ways. I’m social. I want you to understand the channels I’m trying to master.

But I’m also traditional. Sometimes, I just like to shake another human being’s hand. I like working with people I like. Don’t you?

I am every client. Every customer. I live everywhere.

If you help me, you’ll be the first one I think of the next time I need help.

Knock, knock.

Excuse me. There are a lot of knocks at my door.

But I only open it to those who win my trust.

How do you think you did?

Follow @JohnRondina

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