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The galactic magical mystery tour

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Near-Earth Object

Coming soon through a portal in space near you

The tweeters guide to the galaxy (and beyond)

Every key message is a ride through a solar system. Every message is a galactic magical mystery tour. Every message is you.

Whether you are government, nonprofit, corporate, small business or just an individual, you can reach a digital world you couldn’t before.

The message

Messages leave their creators. They reach inside and outside of time and space. Messages create cosmologies.

Messages leave this plane and come back to it. They have huge orbits.

Some will collide with other bodies and become titanic. Others will fizzle and burn out on re-entry. Some will be lost in the cosmos.

Tools that convey messages are now more virtual than concrete. These tools are part of something bigger. Call it SocialMind.

Messages. They soar across space and time and land with great impact. They are digital comets and meteors. Asteroids.

What do they carry? What do they convey?

By surpassing writing, we have regained our wholeness, not on a national or cultural but cosmic plane.

— Marshall McLuhan

Near Earth Messages (NEMs)

Research has shown that water may have been brought to Earth by asteroids.

Asteroids may have played their part in creating us. The dinosaurs may have been destroyed by something hurtling toward and then impacting with Earth, but the ancestor(s) of that Near Earth Object (NEO) that came screaming toward Earth may have also created the dinosaurs. NEOs may have first brought life to Earth.

Our messages now hurl around us. The hope is that they land with impact. That they create something great.

Metaphors: How we tell our stories

There will always be stories to tell

Imagine you couldnetmulti see tweets blasting around.  Imagine they had tails like comets. While the tails of comets are created by melting ice, imagine that the tails of tweets are the lifetimes of messages.

Some tales are bigger than others. Some tales are mothers.

Many writers and speakers in the personal development field talk about why your targets should be big. Why not?

Shoot high. Shoot for the stars. Message the multiverse.

There will always be enough criticism around to pull you down. But some of this criticism will help you improve. That’s why we call it constructive. There’s a valuable place for contrarian thinking. Brain trusts are built on the strength of voices in collaboration.

We won’t always agree, but we will get to a solution, and that solution will be better for the analysis that gave birth to it.

Imagine tweets as the creation of new cosmologies. Mothers that give birth. New worlds. Worlds within worlds. Ideas. Stories.

Going far out …

We want to go far out. Humankind crawled up onto the sands of some primordial beach in a time before mechanical clock faces. The only mechanism for measuring time was the sun. We crawled forward and transformed into cave-dwellers, hunter-gatherers. Inevitably, we pushed.

Antonioni, the great filmmaker, called “cinema’s preeminent poet of the modern age” said he looked toward a highly industrial landscape and saw something human there. While human activity can sometimes leave us in despair, Antonioni saw, within industry, hope.*

The multiverse becomes a hive of industry

2 [mass noun] hard work:the kitchen became a hive of industry

— Oxford dictionary

Hope. While we struggle to achieve whatever we’re destined to become in the next hundred years, in the next thousand, what is absolutely undeniable, is that our ideas are circulating at the speed of light all around us at this moment.

And the next. And the next. And the next.

It’s not just in the next hundred years — it may be in the next hundred minutes. Or seconds.

Every second, 750 tweets hurtle by. Sixty-five million total tweets a day. What do they contain?

Some will criticize, especially what they deem as the more insipid tweets, but, isn’t that like saying books have no value because the medium was corrupted by a poor writer? Some will say tweets are affecting our psychology, dumbing us down with endless “top” lists, etc., but isn’t that absolving us of responsibility?

For every criticized use, for every negative effect, isn’t it up to us as human creators to discover a way to use a medium to benefit, to increase knowledge, to inspire?

Imagine an alien intelligence, light years beyond our technology. If such an intelligence looked at the messaging of this world, now, what would it think?

Would it marvel at the infancy of the creation of the digital technologies we are now beginning to harness, to understand and to use? Would it wonder at what we are bound to become?

For such an intelligence, would we hang in space like the totemic baby in 2001?

If the medium is the message, is the message still not the message, too?

The birthmark of an idea

Astronomical bodies crash together sometimes increasing their size. The medium doesn’t remove the impact.  The media increase the creative explosion that creates a lasting crater. The creative explosion is the birthmark of an idea so powerful that it can’t be contained.

… Coming back to Earth

Integrated messages create one hell of an impact crater.

And then life is born in the minds of many human beings. Ideas go like lifeforms into the minds of many people, they influence and then they change.

How will those people alter those messages? Will they create something new?

Some of these ideas will even be used to criticize social media.

Our understanding of messages, especially in the digital context, and the new social vehicles that carry the messages, and the next vehicles that will carry messages, is in its infancy.

We’re learning to listen, and we’re learning to talk. We’re growing up really fast.

What are we saying?

Follow me on Twitter, by RSS or sign up to receive posts via email, top sidebar to the right.

The social multiverse at work?

A friend of mine sent me the following, startled at how similar the beginning of it was to my pieces on the social multiverse. Interesting …

How Twitter Is Reshaping The Future Of Storytelling http://www.fastcoexist.com

creative-commons.png

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Image courtesy Flickr
*Red Desert [Criterion Collection] interview with Antonioni conducted by Jean-Luc Godard
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Written by johnrondina

April 30, 2013 at 7:13 pm

Amped for apps?

with 2 comments

New survey says: Not really

Just before Christmas, I was sitting around with a few friends discussing technology. Talk turned to smartphones and tablets.

“It’s all about the apps,” someone said.

But a recent survey says it’s all about websites and mobile sites.

There’s an app for that, but right now only 4% of smartphone/tablet users are using branded apps

Smartphone and tablet apps are not consumers’ preferred channel for browsing or shopping:

• Just 4 per cent of connected consumers like to use branded apps, whereas 87 per cent prefer to use websites and mobile sites

• 60 per cent choose to shop via digital or print catalogs

Connected consumers’ tablet use and spending activity is on the rise:

• In the 2011 holiday season, 87 per cent of tablet owners did their holiday shopping using their tablets, spending $325 on average

In addition, 49 per cent expect to shop more on their tablet over the next year.

So, while people are using smartphones and tablets and plan to use them more, they’re not engaging with branded apps much, says a Zmags survey.

You can find the survey here.

Consider: Apps need to be downloaded.

While it may be fun to poke around and see what kind of apps are out there, will the extra effort required to use branded apps turn out worthwhile in the long-term?

In “App(le) fatigue: It’s not just users — many businesses aren’t keen on a big cut for Apple” and in “Three digital considerations for the year(s) to come” I blogged about the app phenomenon and HTML5, which might turn out to be the biggest challenge to apps over the long-term.

The need for foresight

Kodak’s decline has hit the news hard recently. Without doubt, companies have to be flexible in today’s business environment. They need to forecast and invest in what’s coming.

While branded apps seemed to be everywhere in 2011, people weren’t using them as much as most of us thought or were led to believe according to the study.

Companies are using apps as vehicles for marketing, awareness raising, instruments for monetizing digital media or channels for movie and music sales.  Developers are increasingly developing apps for Android.

Still, will apps remain a peripheral channel if people begin to suffer “app fatigue”, or will apps  start to close ground on websites and mobile sites?

The rise of HTML5

Meanwhile, HTML5 is raging ahead:

  • 58 per cent of regional web developers are using HTML5 in the Asia Pacific region
  • 43 per cent in the U.S.
  • 39 per cent in Europe, Africa and the Middle East

Some other considerations regarding “app mania”:

  • Will efforts to encourage users to download apps be cost-effective in the future?
  • Could these same efforts be better-used elsewhere?
  • The genius of HTML5  is it arms developers with a way to create browser-based sites. These sites store data locally if a mobile device loses its connection. The device still gets real-time data and creates rich mobile sites that download faster.
  • Developers can also create mobile websites that look and act very much like an app using HTML5. Will this make apps redundant?
  • Will “apps” only be called apps in the future and actually be HTML5-based websites or mobile sites?
  • What will the focus for apps be in the short-term, and how will that affect long-term marketing and communications strategy?

We need more research on the app environment while strategic business decisions need to take into account that other technology may replace apps.

Apple is one in a long list of companies proving technology never sleeps.

And, as ever, when it comes to app mania, the threat of HTML5 is growing. Many won’t know what they’re calling an “app” isn’t really an app but HTML5-based.

According to results on how consumers prefer to browse and shop (using websites and mobile sites), traditional apps may experience some challenging times.

Thought leaders would do well to stay on top of the HTML5 phenomenon.

Related:

Apps: If you build it, they might not come

Infographic: A history of HTML5

 

//

Written by johnrondina

January 18, 2012 at 11:54 am

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