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Lend me your mind's ear — communications and portals

Social cosmology: Social media is creating its own multiverse

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Social media is creating its own universe.

blahoIf you really think about what’s happening, the social media/enterprise media sphere is crashing into other worlds:

Social media is creating a communications multiverse.

Fear is pervasive regarding social technologies and the empowerment it offers consumers, but companies that are dragging their collective worries, in effect, tying themselves to the gravity of a black hole of fear — should look to thought leaders.

100 of the biggest that do not live in solitude

When it comes to the Fortune 100, social media is alive and well and becoming a multiverse. The 100 were mentioned 10.4 million times in one month.

As the social media universe expands, Twitter has gone from:

  • 50 million tweets per day in 2010, to
  • +140 million tweets per day in 2011, to
  • 340 million tweets per day in March 2012

Looks like Twitter is alive and well and only beginning to explore where it can go.

  • More than 1 billion tweets are sent every three days

Imagine the intellectual capital of that … (For more stats on Twitter, see the below infographic.)

Tools are neither bad nor good

Upon invention, was the printing press bad or good? I recently had the opportunity to look at an old press. It sat there like an objet d’art — a tool that could be loved for what it could facilitate: communication.

SocialMind: Everywhere, further, faster

Some tweets aren’t what you or I may deem important. But some will contain the germ of creativity that will thrust us forward. Ideas. Concepts. High-quality information.

Consider how new Twitter still is and then use your ability to see into the future, to focus on worlds within worlds, on universes merging and acquiring information from each other, sharing and pushing the capabilities of SocialMind deeper and further, exploding the capacity of what information-sharing can bethink.  Think potential.

And there will be more tools.

What the social multiverse will become lives only in the imagination. Perhaps it hasn’t even been imagined yet:

  • 87 per cent of companies are using at least one social media platform
  • 82 per cent of global companies are using Twitter

The average number of Twitter accounts each corporate account is following increased 182% since 2010. Companies that fear the reputational damage that social technologies can create are listening to what the social multiverse is saying.

Thought leaders aren’t shrinking away from social media: They’re embracing it

Why? Because they understand the awesome power of the social multiverse.

  • Each corporate YouTube channel averages 2.02 million views
  • 79 per cent of corporate accounts engage on Twitter
  • Corporate accounts on Twitter and Facebook average more than 10 accounts on each

Companies in Europe are using accounts in mulitple languages to reach out, to inform, to embrace. Europe, by its geopolitical and multilingual construction, already knows there are multiple worlds.

Lead or resign yourself to being a follower

Raising awareness and increasing brand equity is increasingly hard to do — especially if you’re not using the channels that 100 of the greatest companies in the world are using. And if you’re not using these channels:

What does that say about your organization, and, what will your customers think of you?

Will they see you as a thought leader?

Or a follower …

We’re not talking about posting random nonsense in the social media multiverse. We’re talking about sharing and distributing high-quality content. We’re talking about communicating, about reaching out like light particles that travel boldly at break-neck speed.

These particles of light carry messages. When it comes to the quality of messages, the rest is up to us.

Reach your customer, share your intellectual capital in a way that only lived in the realm of science fiction a short while ago.

Fear of social channels will do what fear does. It will distract our attention with end-of-the-world scenarios (think Mayan calendar), but those who know the future has been changed forever are already going social.

Twitter is the most popular social media platform in Latin American. Its user growth tripled in China from Q1 to Q2, 2012 (35.5 million). This isn’t a strictly developed world phenomenon. This is a universe.

A multiverse.

Multiple possible universes, a click, a tap or a keyboard shortcut away

Multiple possible universes of information and of information-sharing, including the history of everything we’ve created, everything we know and have done … Could such tools be coming to a future near you? Twitter’s planning a massive archive available to each user.

Channels. Channels that will reach out into everything that exists and will exist. That’s the potential of social media.

If creation is cosmology, then we will create new cosmologies, new universes.

It’s coming.

When Da Vinci set down his brilliance in his notebooks, did he know that his work would live today? Did he know it would be digital? Did he know he’d be touching the face of an audience …

  • that could send short messages at the speed of light?
  • that could attach all kinds of intellectual property or images and share them in seconds?

Channels and social Galileos: Leaving behind the flat Earth

Channels can be used in mulitple ways. They are tools. What we will develop, share and disrupt with those channels will be a flat Earth that will give way to digital  Galileos finding celestial bodies, spheres. Twitter is simply one example.

Social Galileos will project their ideas and their creativity into the multiverse. Social Galileos will peer into holes in space and find new worlds. We’re already busy compiling archives of tweets that have gone before.

And we’re just peering through the portal.

Feeling gravity’s pull into the great beyond

That is the promise of these technologies: that they will bring the brilliance of our collective imagination to multiple thresholds and portals and push through like light pulled by the gravity of a black hole, bending, but finding spaces to create new worlds.

Because … we are human and we aspire toward and beyond the stars. Because … we want new worlds.

Because the next bold steps for humankind will be in the creation of our cosmologies.

 

Follow me on Twitter, by RSS or sign up to receive posts via email, top sidebar to the right.

The social multiverse at work?

A friend of mine sent me the following, startled at how similar the beginning of it was to my pieces on the social multiverse. Interesting …

How Twitter Is Reshaping The Future Of Storytelling http://www.fastcoexist.com

Statistics: Burson-Marstellar

TNW.com

Some stats on Twitter courtesy Forbes:

twitsta

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