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All the world wants some great content: What are the media for these messages?

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When it comes to content, where were the big increases from 2010 to 2011?

A recent survey dealt with this question. The biggest changes in tactics were:

To blog or not to blog?: It’s no longer even a question

Blogs were the big winners as shown below. Videos shared the limelight:

  • Blogs (27% increase)
  • White papers (19% increase)
  • Videos (27% increase)

Blogs and videos showed huge increases, and tactically, top the list when it comes to usage.

The 7 sites of the SocMed army

You can almost hear relentless guitar chords announcing these increases:

  • YouTube: 47% increase
  • LinkedIn: 39% increase
  • Twitter: 35% increase
  • Facebook: 30% increase

Twitter is king. But when it comes to usage, it will be interesting to see how Twitter, LinkedIn and Facebook march on through the year.

Marketers are increasingly confident in their content marketing.

They are ramping up their content marketing spend: 60 per cent plan to spend more on their content marketing budgets over the next 12 months — an increase of about 10 per cent.

Great content is what it’s about. And the (social) media keep messaging.

Study: CMI, MarketingProfs

You can find links to the results here.


Written by johnrondina

February 9, 2012 at 11:01 am

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