Lend me your mind's ear — communications and portals

Social media for dummies: The Twitterforce

with 2 comments

Still in doubt about the nascent power of social media?

I don’t think Chris Dodd is.

After the firestorm unleashed when Dodd made his MPAA statement, after Twitter’s tweet reckoning, it’s hard to ignore the explosive immediacy of social tools. This digital wave moves like a tsunami.

Woe unto he (or she) who doesn’t understand its potential.

Behold the social media army at work

You can watch it come at you, too late. Dodd and the MPAA did. Helpless, MPAA brass could only blink as Twitter users reloaded and fired off salvo after salvo, millions of tweets into a universe that decided Dodd’s language ignored too much, and that the freedoms associated with the Internet were sacred cows worth fighting for.

If you’ve followed this story, does any of the MPAA’s messaging resonate with you? Where’s the conversation demonstrating the validity of the MPAA’s opinion?

If good research defending the MPAA’s cause exists, why don’t we know about it? The anti-SOPA forces got their message out in a timely, effective way, and the conversation they initiated was believable and became important to stakeholders within minutes.

The MPAA’s press is more about its “blunderstatement” in a very new year than it is about persuading, informing or influencing.

And what of some of the important stakeholders that were ignored?

SOPA is dead. Long live SOPA.

SOPA may have expired through the ire of digital revolutionaries who know how to get their message heard, but there’s sure to be a Son of SOPA. Dear MPAA: Take greater stock of all stakeholders and address audiences in their own language instead of insulting stakeholders with a confused, paternal rant.

I mean, “corporate pawns”? Really?

Who came out looking unfocused and ill-prepared, hanging on a pseudo-“fight the power” statement? The MPAA was playing in the court of the digitized, where “alternate” and “alternative” are fairly normal lifestyles.

Did the MPAA consider the different levels of its audience at all? Did it forget about secondary or tertiary audiences?

It was the old world meeting the new world. No contest. The MPAA scolded everyone. It looked like the representative of a defunct business model. Not good.

Was Dodd trying to prove critics of the entertainment industry correct?

Writers have been criticizing entertainment industry decisions since Napster rose like Godzilla from the sea. Did no one at the MPAA consider that their statement might blast through cyberspace reinforcing what critics have been saying about the old business model?

The MPAA obviously didn’t know the extent of or the attitudes of a large segment of its audience. That audience just reacted with one, big techno-slap.

2.4 million tweets in a day. That’s a big chunk of your target audience to miss.

As they used to say in the Batman episodes:


TwitterForce: The ability to send a salvo of millions of messages in the space of a day. Quite a message.

We live in interesting times.

Don’t touch that dial!

2 Responses

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  1. Thanks for the article.

    A. Haiba

    August 18, 2012 at 1:18 am

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