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App(le) fatigue: It’s not just users — many businesses aren’t keen on a big cut for Apple

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In “Three digital considerations for the year(s) to come”, I wrote about the “app phenomenon”. The future of apps depends on users. Will they continue to download apps or will they develop “app fatigue”?

But the future also depends on companies.

There’s no doubt it’s easier to use a browser than to download an encyclopedia of apps. Apple has recently made it a priority for some companies to commit to HTML5 by charging exorbitant prices for sales within an iOS app. Many content publishers have no desire to share a 30 per cent cut of sales with Apple.

Will Apple’s recent move enforcing its 30 per cent cut of sales through iOS apps turn out to be a strategic mistake?

Ready or not, HTML5 is coming …

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Written by johnrondina

August 5, 2011 at 12:52 pm

Posted in Uncategorized

Tagged with , , , , , , ,

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