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Lend me your mind's ear — communications and portals

Three digital considerations for the year(s) to come

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Will the “app phenomenon” decline?

Are apps yesterday’s news or will they continue to be part of the mobile odyssey?

 

 

 

 

 

 

 

 

 

 

 

The revolution may not be “apped”.

Developers may experience “app fatigue”. They may look to a system for mobile web development that doesn’t run on separate mobile operating systems.

Will there be a return to websites and browsers? Will mobile users also experience downloading “app fatigue”? There’s no doubt that a common platform simplifies matters immensely.

Stay tuned.

Oh, and by the way, there’s an app for that. The question is: Have you downloaded it? Will you download it? Or do you have “app fatigue-ia”?


Get your hands off my information!

Will there be a social media privacy backlash?

Social media buzzwords aside, have we become our own worst enemies? Have we thrown our privacy rights straight into the cyberverse?

There’s no doubt that the social media universe is a force to be reckoned with, however, as stories multiply in the media regarding privacy issues, are Facebook (et al) going to face one large public relations nightmare?

While Facebook looks like the organization that may have to contend with this issue more than any other, privacy will grab headlines. LinkedIn operates in a different zone and will most likely not face the same scrutiny as Facebook.

The thing to remember is, as Egypt, usage-based billing  and WikiLeaks have quickly proved, social media vehicles offer just as much opportunity for criticism as they do for dialogue with the consumer. The consumer has a voice tremendously amplified by the bullhorn of digital public opinion (a simple mouse click or button press away). The backlash should present all kinds of transparency issues for government and corporations – which leads nicely into:


Hyper transparency at warp speed

The conversation is indeed multi-directional

If you’re wondering who that is stumbling around in the ring, it’s the U.S. government.

Julian Assange’s name has been branded onto the psyches of government officials and communicators world-wide. But what of corporations? Are they next? Is this the age of the digital whistleblower?

The financial crisis has already caused a massive amount of analysis in the financial sector. What will such scrutiny do to government and business planners?

Crisis and reputation managers are going to need to not only understand such potential hyper transparency issues, but they are going to have to come up with solid strategies to address digitized revolutionaries who know that the revolution will not be televised.

As a matter of fact, in an age of social media tools that project information at light speed, contingency planning strategies had best not be traveling in a vehicle that creeps along at the speed of sound.

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