comScore just did a report on the Canadian digital space (or is that “Canadian digital space?”).
In Canada, with respect to unique visitors:
Twitter grew 27 per cent
LinkedIn grew 38 per cent
While Facebook’s growth has slowed, Twitter and LinkedIn are two growing portals in social media defining their positions in the social media multiverse. Twitter and LinkedIn have been growing at a rapid pace in Canada (and abroad), and they continued that trend in 2012.
Pinterest (especially) and Tumblr grew faster, but will they have the longevity Twitter and LinkedIn promise?
RBC did a study reporting that use of social media amongst small businesses is almost as popular as websites. *